Gobi JSC is awarded the highest state award of Mongolia, the “Order of Sukhbaatar”
Beginning in the spring of 2020, the E-commerce Department of Gobi JSC has revised its brand strategy plan in collaboration with Ogilvy, the top marketing consulting firm in the world. This revision was made as a result of behavior research on how cashmere is used and perceived by consumers in China, Europe, and the US.
With a focus on the markets of Eastern and Western Europe, North America, and China, the Gobi brand has expanded its activities and launched its website in German, English, Russian, Polish, French, and Chinese. The company's slogan, "WE MAKE CASHMERE A LIFESTYLE," sums up our main goal: making cashmere comfortable, luxurious, and soft feeling accessible for purchase from the convenience of one's home. In order to create our Fall/Winter 2020 collection, which we successfully introduced to the global market, we collaborated with renowned English fashion designer Martin Parker.
This Fall/Winter 2020 collection was released in three parts, each of which featured the latest fashion trends as well as elements of cashmere apparel. Designer Martin Parker will collaborate with the Gobi brand on the Fall/Winter and Spring/Summer 2021 collections in the future.